Creed

Working closely with Creed Fragrances and Kering, we created a series of seasonal digital campaigns focused on promoting their fragrance offerings. Kering provided guidance and insight throughout the process, helping shape the direction and ensuring the imagery aligned with the brand’s identity and marketing goals.

The campaigns highlighted each fragrance through clean, elevated visuals that translated seamlessly across Instagram, Facebook, and other digital platforms. The work balanced sophistication and minimalism, letting the product and its story take center stage through a creative presentation that reflected the essence of each fragrance.

Collaborating directly with Kering allowed me to refine shot concepts and execution, resulting in assets that were thoughtful, on-brand, and effective for a digital audience while maintaining a sense of luxury and clarity.