Abian
Project Brief
Abian is Los Angeles based clothing company which targets young adults who are conscious of their purchasing decisions. Abian focuses on constructing minimalist garments utilizing a fabric dying process making each piece unique and will later develop characteristics unique to the wearers daily lifestyle. The name "Abian" is Hiligaynon for "Friend" which is how the clothes are to be described. To kickstart their marketing efforts, Abian needed a brand identity, packaging, and web design solution.
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Weaving together the details
Abian, being a higher end company, needed something versatile that could be expanded upon. A custom word mark was constructed for the primary mark which was then paired with Montserrat Bold for the subhead to provide some contrast.
This simple word mark was then translated to all stationery elements to give the brand a clean, high end, cohesive, feel.
Packaging
Premium brands often times utilize a multi-step packaging experience. Abian ships all products with a drawer style box containing branded wrapping paper, a duplexed care card, and product hang tags.
Website
To ensure that Abian maintains a sleek online presence, the website was designed on a grid system making use of large imagery to showcase the products.
