Top Grain
Project Brief
Top Grain is a premium leather care company specializing in high quality refined materials sourced ethically from all natural sources. Top Grain aims to redefine elegance by returning to the roots of leatherwork as a base for their complex product blends. To begin their journey, I had the pleasure of designing the Brand's identity, packaging, and website.
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Road to redefining elegance
Top Grain's goal is to redefine elegance by producing highly refined products using traditional techniques and processes. As a way to differentiate Top Grain from other companies in the leather industry, I took a dive into the leather making process.
Through careful research, I came across the process of vegetable tanning which utilizes oils from the tara plant. This plant's unique shape is what inspired mark and pays homage to the natural processes of leather making.
Packaging
The packaging features a custom die cut top-open package with magnetic flaps and screen printed logos. This includes a premium soft-touch matte finish. Inside will contain the kit inset within a foam insulation along with a discount card to influence future purchases.
Website
Top grain's website needed to capture the very essence of the brand and its messaging. Simple, elegant and usable are key points I wanted to hit with the use of large imagery and strong contrast on direct calls to action.
