Acqua Di Gio
Creating Refined Visual Content for Armani Beauty Acqua di Giò Across Social Platforms
Working closely with Armani Beauty under the guidance of Buttermilk Agency, we created product images centered around Acqua di Giò and its presence across digital platforms.
The goal was to develop product imagery that felt clean, elevated, and consistent with the brand’s identity, while still translating well in a fast-moving social environment. The direction focused on simplicity, controlled lighting, and subtle composition choices to highlight the form and finish of the product without overcomplicating the frame.
The final assets were used across Instagram and Facebook as part of a broader digital campaign, generating over 1M impressions. The work reflects an approach that balances restraint with detail, allowing the product to carry the visual weight while maintaining a strong sense of brand.
